HUNCH follows the life of a simple yet elegant woman, Emily, who tries her best to keep up with the materialistic desires of her prestigious neighbors, friends, and colleagues. Emily lives in The Felix – an urban location which serves as the epicenter of modern technology. Residents of The Felix strut around town with a luxurious telecommunication device called The Mate attached to them at all times. The Mate allows for perfect posture, and hence, a beautiful physique. Although Emily fits in at first glance, she secretly struggles financially. So when her boss at the pharmaceutical company o!ers a sizable bonus to any sales rep willing to sell a new spinal-treatment drug in The Miser – the poorest and most undesirable part of the world – Emily humbly volunteers.

When her train reaches The Miser, she’s struck by the appearance of its residents – hideous, hunched over, heathens – glued to their handheld mobile phones with their spines in the air and their heads to the floor. She’s greeted with snickers, stares, and closed doors, but eventually wins over the approval of a local butcher, John, and his teenage son, Samuel. A romance begins to flourish between Emily and John which makes her more likeable among the locals, and as a result, sales of her spinal-treatment drug quickly rise.

But pressures from back home and an unexpected announcement from her company begin to threaten the glamorous lifestyle she’s accustomed to and how she’s perceived by others. With her future happiness on the line, Emily is forced to decide between the materialistic joys of technology or a life much more simple.